Tsingtao Beer is the new sponsor of the WK Race Team of the UK. Qingdao’s hometown brewers are now supporting the team at events including the International Isle of Man TT Race, held since 1907 and historically one of the most prestigious motorcycle races in the world. Tsingtao is also getting involved with the UK’s leading road racing superbike championship, British Superbike (BSB) and the Triumph Triple Challenge.

More on Tsingtao Beer’s sponsorship of WK Race Team:

Beer brand Tsingtao has revealed a sponsorship deal in association with the British Superbike Championship, Triumph Triple Challenge and the Isle of Man TT.

Tsingtao is now the official sponsor of the Tsingtao WK Race Team which is set to launch the first Chinese bike into the Isle of Man TT, which will also mark the first new major manufacturer in the TT since Honda in 1959. As sponsor Tsingtao hopes to capitalise on the sports global audience, widening brand awareness in the UK and further afield.

“Tsingtao’s involvement with the BSB and TT, not only marks motorcycle history, but allows the brand to continue to tell its story of rich tradition, much associated with the TT’s 100 years of culture.

The partnership will be supported in the on trade by a fully integrated campaign including above the line, social media, PR and on trade activation. POS activity will also feature in outlets in the form of merchandise, bar posters and banners as well as competition opportunities in selected outlets.

All activity will be underpinned with Tsingtao’s current ‘Speaking Chinese’ initiative.

Relevant Links:
Tsingtao Beer Sponsors WK Race Team

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