Tsingtao Bottoms Up

Tsingtao Beer reports that profits are up. The Taidong brewmasters must be cooking up something that gives the company more margin in addition to passion, dreams, and success. Recent reports of increased profits are rife with statistics that thrill the actuary in us all. High end beer – Laoshan perhaps? And if Tsingtao is China’s second-largest brewer by volume, anyone know the first?

From Xinhua via Sina

Tsingtao Brewery Co., China’s second-largest brewer by volume, said Monday its profit for the first half of the year climbed 29.74 percent year on year as sales of its high-end beers surged. Net profit totaled 830 million yuan (122 million U.S. dollars) in the first six months as sales increased 9.3 percent to 9.81 billion yuan. Earnings per share rose to 0.614 yuan, up 25.56 percent from a year earlier, the brewer said in a statement filed with the Shanghai Stock Exchange. The company attributed the profit growth to strong demand for its high-end beer and saw a rise of 26.7 percent in sales of the high-end beer from January to June.

The brewer said it would increase production and continue to implement its current marketing strategy in the second half to snare a larger market share. The company will also “actively look for” merger and acquisition opportunities in the second half to expand its presence in the beer market, the statement said. The company’s A-shares dropped 0.03 percent to open at 35.81 yuan per share Monday.

Relevant Links:
Tsingtao Beer Official Website
Tsingtao Brewery Co. Stock Info on Chinese Stock
Tsingtao Brewery Co. Stock Info on Reuters

Photo Credit @ Rick Tsao

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4 Comments

  1. “High end beer”! Where is this high end beer from Tsingtao? What does it look like? What does it taste like? Where can I buy it? It’s high time Tsingtao had some beers to rival the likes of Duvel, Beck’s, North Coast Brewing Company, Leffe, Chimay et al…

    • I think the ones they classify as “High End” are the Stout and the can’t remember the name but the can design seems to be made to reflect a European beer style and it has some number on it 1880 something I think. The Stout in my opinion is about the best beer that Tsingtao makes but usually doesn’t persuade me to buy it over the others you’ve listed, we both know just how good North Coast is across the boards.

  2. Maybe I’m just a simpleton but I have a special place in my heart for qingdao sanpi…and if I could, I would take that over most foreign imports…BUT only if it’s ZT kegs.

    The biggest selling beer in China is Snow (雪花) beer. Blame all those dongbei people.

    • It’s pretty amazing that Snow is not only China’s best selling beer but it has passed Budweiser as the World’s best selling beer. Have you tried Snow before? It’s pretty horrible but I guess it’s cheap which is why it’s the best selling.

      I suppose I’m a bit of a beer snob but I prefer my imports, especially craft beers. I can’t wait until micro brews start popping up all around China like they’ve already started to in Shanghai.

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