Tsingtao Beer is making a splash in Shanghai at the Expo 2010 with ads that use English as the prominently featured language for an ad campaign called Drink Tsingtao Beer, Know China Better (喝青岛, 懂中国). One of them is about the custom of late arrivals first downing 3 beers as a “punishment” for tardiness. Some may show up late on purpose once this is known. This tradition is called sanbei, literally meaning “3 glasses”, which also refers to the initial 3 toasts made by the host at an official Chinese banquet. Ganbei with the world and stay tuned for news on the Tsingtao International Beer Festival starting this year on August 14.