I’ve spent the past 6 years in Huangdao Kaifaqu watching 1 KFC multiply into 5 and Jusco being built from the ground up bringing with it Starbucks and Pizza Hut, but I have still yet to bear witness to the first raising of those famous ‘Golden Arches’ on our side of the bay. Of course anybody who lives in Kaifaqu has undoubtedly heard the rumors that KFC owns the rights to the area for x number of years (I’ve heard the number pegged at 5), which if true then their time is up or at least close to it. The rumor does have some semblance of truth for the plain simple fact that there are 5 KFCs, one of them even boasting a drive thru, but not one single McDonald’s.
We have waited long enough for our first McDonald’s and its long overdue; there are many less developed areas of China who are already enjoying their Quarter Pounders with cheese and McNuggets so why can’t we?
There was at one point a glimmer of hope when Jusco was close to completion and a sign announcing some of the businesses went up. The McDonald’s logo was up on the board and I thought I would grab a ‘Mac Attack’ on opening day to celebrate the welcomed arrival. However after searching through Jusco I was introduced to not a McDonald’s outlet serving up Big Macs and fries but a McDonald’s of a different nature, merchandising McDonald’s. This atrocity was conveniently located right across from KFC, which by the way was selling food and not cheesy Ronald McDonald book bags, minus the real cheese. Needless to say the clothing approach for entry into Kaifaqu did not go over too well and was eventually closed not too long after Jusco opened while the KFC is still serving strong.
I’m not trying to condone or glorify fast food culture but its comfort food, its food that when you haven’t had it for a long time that first bite delivers with it a certain nostalgia reminding you of home. We have waited long enough for our first McDonald’s and its long overdue; there are many less developed areas of China who are already enjoying their Quarter Pounders with cheese and McNuggets so why can’t we? So McDonald’s I implore you to get off your high horse and bring us the fast food fix we deserve because right now we are definitely not ‘Lovin It’.