The Qingdao based multinational firm Haier was recently ranked as the leading major appliance brand in the world for the 4th consecutive year by Euromonitor International. Originally founded in 1984 as a Sino-German joint venture refrigerator and freezer manufacturer under the name Qingdao Liebherr, Haier is today one of China’s best brands and a success story of China’s post-Mao economic reform.
Haier was the first Chinese company to build a manufacturing facility in the United States.
Haier headquarters are in Qingdao on the 308 Highway at Haier Lu in Laoshan district. Their product portfolio includes home appliances and electronics including mobile phones, fridges, air conditioners, televisions, and PCs. Haier has also been active in real estate development and investment.
Haier was the first Chinese company to build a manufacturing facility in the United States. Haier then purchased an historic building in New York for their corporate home in 2000 and renamed it the Haier Building.