Qingdao’s 潮人/chaoren (term for hipsters) now have yet another new outlet for grabbing all their latest threads. If you haven’t seen the signs and massive marketing campaign all around town, Swedish ‘fast fashion’ clothing company H&M just opened doors on a Qingdao branch.
The new store is located in Marina City in a post-Olympic renovation known as Baili Guangchang/百丽广场. With a supposed 2 billion RMB investment, Baili is Qingdao’s latest addition to what appears to be an insatiable shopping scene. The mall will also contains Zara (Spanish) and Uniqlo (Japanese) clothing stores as well as an SPR Coffee. There’s even an indoor skating rink. Baili Guangchang has been labeled as ‘China’s first shopping mall overlooking the sea’ in local press and it seems that it might be a bit of a cheaper alternative to the wicked expensive Hisense Plaza next door.